Tag Archives: customers

Entertainment Evolution Experience

Happy New Year Friends!

I can’t believe so much time has passed since I last wrote.  We have been very busy and had a lovely holiday.  Hope all is well with you and your family.

We are reminding you to come and join us at an exceptional conference “Entertainment Evolution Experience” to be held February 18th and 19th at LA Live! in Los Angeles.  I will be speaking on a panel entitled, “Open Air Projects – Pushing the Envelope,” where we will discuss, among other things, the need for human contact and fresh air!

We would be thrilled to see you there!

Here are the details:

Shopping Center Business and InterFace Conference Group are pleased to highlight the following panel for the Entertainment Experience Evolution Conference, February 18-19, 2015 at LA Live in Los Angeles. The multi-day conference will focus on what developers, owners, restaurants, retailers, cinemas, designers and entertainment venues are doing to evolve the consumer experience and create vibrant places to spend time.

Featured Panel:

Open Air Projects –
Pushing the Envelope

Arguably the most active type of multi-tenant retail, open-air centers have grown beyond service retail to become true community environments. Find out how amenities, restaurants, landscaping, hardscaping, and placemaking are changing open-air retail. See case studies from developers and architects on the transformation of open-air centers, from regional lifestyle centers to power centers to small community centers.

EEE - Open Air Pushing the Envelope Speakers

For a complete agenda, click here.

To reserve your spot today, click here.

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Understanding Your Market – By the Numbers

Analyzing demographics and psychographics is an incredibly useful tool to assist in every aspect of feasibility testing, new product development, and simple site selection.  The process used to be cumbersome, and not for sissies!  But since the advent of MapPoint, almost anyone can do a simple version of a demographic exercise.

The Beneficial Business Features of MapPoint:

  • MapPoint has an incredibly easy demographic feature.  Choose up to 16 different demographic points at once – such as population, income, household size, and age – and  then instantly  MapPoint arrays these features by state, county, city, MSA, zip code, or even Census tract.
  • A shaded map will show the various areas by any single demographic chosen – such as number of businesses per zip code, teenagers in a particular census tract, or household expenditure patterns for any city in the United States.
  • Once the demographic factor is selected and mapped,  a radius of any number of miles around a site can be created and then instantly exported to an Excel Sheet.  With the numbers in Excel, manipulating data to get a clearer snapshot of the type of customers  in or around the site is simple.
  • Radii can be adjusted, expanded or a second radius created and then re-exported  for a new area into another Excel Sheet.  By simply copying and pasting new numbers into the first Excel sheet and repeating for other locations or radii, an instant comparison of multiple locations is created.
  • MapPoint can also find and map competitors.  The map will not only list a fairly accurate number of competitors within a preselected distance from your business, but it will also pinpoint the exact distance of a business from your site, as well as their address and phone number.
  • You can import data from an Excel Sheet, and thus map multiple addresses.  This is an ideal tool  to determine where the customers on a  mailing lists are actually located.
  • Another useful feature in MapPoint indicates expenditure per household  for various products such as electronics, books, food, etc.   This information can also be narrowed to a particular radius and census tract, thus allowing a better picture of how much money people in your area spend in a year on your products.
  • Plus, on top of all that, MapPoint offers a GPS tool, and driving directions can be created based on shortest distances, preselected locations, and fastest routes.  It can also calculate the cost of gas required to visit those locations.

BELOW IS A MAPPOINT INCOME DIAGRAM FOR A LOCATION IN GLENDALE

Glendale Income Map

Very simple.  But you might have some questions.  If you do, call or email me. (jill@jbresearchco.com, 805-640-1060)  I’ve been doing this for 20+ years, with or without MapPoint!